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Marketing for a new small business

How should you approach your marketing when you're just starting out?

This is a tough question and difficult to answer without getting details on you and your business. In saying that, there are a few mandatories that I would recommend you get sorted from the very beginning. The list below addresses a few myths as well! Take advice from those you trust - and make your own choices. Don't let anyone force you into spending money you don't have - before you've even earned it!

Small business marketing - when you've just started out.

So what do you really need?

Well we really think the most important things to have sorted out at the beginning of your business journey are;

  1. A business name and logo - even if you might change them down the track, you need to sound and appear professional to grow your business. Have a logo designed by someone experienced who can give you the right files to store just in case you need some signage in the future. The last thing you want is to pay more money later on for a new file type or size.
  2. A website - many people ask if they REALLY need a website when they are first starting out. Our answer is that using a social media platform as your main business presence is frought with danger for a few reasons. You never really know how many of your followers will see a post or update, you aren't completely in control of your content and there are lots of rules around the functionality. Having a website built for you is so much fun and gives you the opportunity to create something from scratch that works exactly the way you want it to.
  3. A strategy on how you will market your business and to whom - without a plan of attack, you will be wasting a lot of time, energy and money on trying to reach the wrong people with the wrong message. Have someone who knows what they are doing work with you on deciding how you will promote your business. It will pay off having a focus and not being distracted by each shiny opportunity that comes along. Take it from a fellow magpie, it doesn't work!

If you have a question about something or you aren't sure if you need it or not, get in touch and we can help.

Tags: Business, Strategy, Digital