Clout Marketing was engaged to manage the brand development and launch of a new land estate in Perth. Clout was tasked with the end-to-end development and implementation of a communications, creative and digital strategy to launch the new private estate in Aubin Grove.
Strategy and Planning
Marketing and creative campaign development supported by media and digital strategy.
Design, Signage and Print
Design, print and installation of various on-site large format, wayfinding and lot signage.
Digital Management
Website management, lead generation optimisation, Facebook/Instagram content and community management, Facebook/Instagram advertising management, Search Engine Optimisation, Google Ads/Display Network, email design/build/send management and analytics insights.
Content Production
Media planning/booking, HTML5 animated ad design/build and copywriting/content creation
The Challenge
Brand and launch a new land estate in a competitive and tight land market. This 100-lot subdivision features a convenient location nestled in an established area of Aubin Grove with nearby access to Aubin Grove Station, Harvest Lakes Shopping Centre, Cockburn Gateway Shopping City and over 10 parks and reserves with 1km.
The Strategy
Creative and strategic cut-through was imperative for this new brand. Clout devised a simple and unique name (Aubin Central) to reflect the convenience and proximity of the estate – and an accompanying brand that had impact and differentiation. A robust signage presence accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this brand into the marketplace with maximum impact.