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Aubin Central Land Estate

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Clout Marketing was recently approached to handle the strategy development and launch of a new land estate in Perth. Clout was tasked with the end-to-end development of a communications strategy, name/branding, creative and digital to launch the new private estate in Aubin Grove.

This 100-lot subdivision features a convenient location nestled in an established area of Aubin Grove with nearby access to Aubin Grove Station, Harvest Lakes Shopping Centre, Cockburn Gateway Shopping City and over 10 parks and reserves with 1km.

The team at Clout Marketing in Perth has extensive experience with all aspects of strategy, digital and design – and have previously worked with some of Perth’s most prominent land developers.

The Challenge
Brand and launch a new land estate in a competitive and tight land market.

The Strategy
Creative and strategic cut-through was imperative for this new brand. Clout devised a simple and unique name (Aubin Central) to reflect the convenience and proximity of the estate - and an accompanying brand that had impact and differentiation. A robust signage presence accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this brand into the marketplace with maximum impact.

Clout Marketing was engaged to develop;

  • Marketing strategy
  • Naming and brand creation
  • Content creation (video production, photography, aerial photography)
  • Signage strategy; design, print and installation management
  • Marketing collateral; brochure, stage plans, amenities plans
  • Social media strategy, community management and advertising (Facebook/Instagram)
  • Digital advertising (prospecting and remarketing)
  • Search Engine Optimisation (SEO)
  • Google Adwords / Google Display Network animated HTML5 ads
  • Website/content production
  • Digital analytics integration