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CraigCare - Aged Care

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Clout Marketing was approached to rebrand national aged care provider CraigCare. In addition to crafting a new brand and positioning, Clout was also tasked with the end-to-end development of communications, digital and support to launch the new look into a competitive market across their Victorian and Western Australian facilities.

The team at Clout Marketing in Perth has extensive experience with all aspects of strategy, digital and design – and have previously worked with prominent aged care facilities and retirement villages.

The Challenge
Rebrand and relaunch the CraigCare brand in a competitive market.

The Strategy
Creative and strategic cut-through was imperative for this brand. Clout worked closely with the CraigCare team to refresh the brand to reflect a new focus; Local. Care. Community. This simple approach shone through in a warm, appealing design, which would resonate with staff, suppliers, families and residents. The brand had impact and a strong, unique look. A robust range of material was provided including; style guide, signage, 2 x websites, marketing collateral and an always on marketing approach spanning social media, search and content helping to launch this brand into the marketplace to drive maximum awareness and enquiry. Clout soon after also helped to launch CraigCare's new Ascot Waters facility which involved a robust advertising schedule including supporting marketing automation to maximise lead engagement.

Clout Marketing was engaged to develop;

  • Naming and brand creation
  • Marketing, digital and media strategy
  • Signage strategy; design, print and installation management
  • Marketing collateral; brochure/flyer, marketing collateral
  • Social media strategy/advertising
  • Digital advertising (prospecting and remarketing)
  • Marketing Automation
  • Search Engine Optimisation (SEO)
  • Google Adwords / Google Display Network animated HTML5 ads
  • Website/content production
  • Digital analytics integration
  • Out of home coordination; billboards and shopping centre


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