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The Reserve Apartments

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Clout Marketing was appointed to handle the marketing and launch of The Reserve apartments in Willagee.

The 36 apartments feature a scenic parkside location nestled in the stunning City of Melville. The over 55s development offers 2 and 3 bedroom apartment options with access to on-site indoor heated pool, fully fitted gym, refurbished social centre and a vibrant and welcoming community.
 Clout was tasked with the development of a communications strategy, creative and digital to launch and market the new apartments.


The team at Clout Marketing in Perth has extensive experience with all aspects of strategy, digital and design – and have previously worked with some of Perth’s most prominent apartment developers.


The Challenge

Launch a new over 55s apartment development in a competitive retirement market.

The Strategy

Creative and strategic cut-through was imperative for awareness building and launch. An integrated online and offline advertising campaign was development in conjunction with a robust signage presence to help drive enquiry. Accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this apartment product into the Perth marketplace with maximum impact.


Clout Marketing was engaged to develop;

  • Marketing strategy
  • Content creation (video production, photography, aerial photography)
  • Signage strategy; design, print and installation management
  • Marketing collateral; brochure
  • Radio; copywriting and production
  • Signage design, print and installation
  • Social media strategy, community management and advertising (Facebook)
  • Digital advertising (prospecting and remarketing)
  • Search Engine Optimisation (SEO)
  • Google Adwords/Google Display Network animated HTML5 ads
  • Website design/build and content development
  • Email design/build
  • Digital analytics integration

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